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Arabic Artificial Intelligence Ushers in New Era for Local Businesses

Mohannad Aljawamis
March 27, 2021

If there is one big word businesses have been obsessed with (well before COVID) it would be: Artificial Intelligence. But AI is not just a buzzword. We constantly hear about the efforts of various companies, organizations, and even governments to put AI to use and instantly reap economic, technological, and social benefits.

But is the Arab world benefiting from Artificial Intelligence?

Artificial Intelligence has been somewhat dominated by the global powerhouses: namely USA and China. This has meant that the applications of such technologies have been concentrated within these geographies and they have been built specifically for these regions’ native languages. But that soon may no longer be the case.

Arabic speaking AI-powered technologies are on the rise. Efforts in various countries across the Middle East, such as the UAE’s One Million Arab Coders program and other initiatives, are quickly enriching the MENA region with tools and resources that are built and taylored for its exact needs.

Today, Jordan sets a new example of the importance of Arabic-first technologies and tools that seek to expand the applications of the Arabic language and preserve its value. With the birth of Xina, an AI-powered interactive voice assistant and chatbot, the possibilities of applying AI to a native language and for the needs of local businesses is a possibility.

But what are the benefits of Arabic Artificial Intelligence for local businesses?

Well, using artificial intelligence in a way that is not limited by linguistics or localization needs means that the possible benefits are endless. It means that all the promises of automation, efficiency, higher quality, and improved data is all within reach for local businesses of the MENA region. Here are some highlights:

  1. Automating interactions with customers, suppliers, partners, and employees

Artificial intelligence that is built using the Arabic language can introduce a whole new level of automated communication. Companies, organizations, and governments can build systems that automatically create interactive touchpoints with their stakeholders and handle all the day-to-day written and verbal communication in a way that is smooth, native, and highly efficient.

Xina utilizes the concept of automated communication but takes things a step further and puts AI to its full use by building the capacity to interpret intent, detect gender and dialect, summarize and analyze conversations, and much more. Such tools are not simple chatbots or voicebots, they are powerful human-like communicators that create enormous efficiencies and opportunities to scale local businesses.

  1. Improving organizational productivity and efficiency

The coolest aspect about using artificial intelligence is that it takes care of various tasks; big or small; mundane or complex. As a result, businesses have more possibilities to free up valuable human resources and to allow them to focus on strategic and goal-oriented tasks and projects that can further the success and growth of the organization.

In this aspect too, Xina is focused on efficiency and optimization. It is designed to handle an ever-growing number of customer-facing tasks with the objective of minimizing pressure on human agents and amping up operational efficiency.

  1. Enhancing data and analysis

Perhaps the biggest drawback of not using AI is missing out on the rich data and analytics. All AI-powered tools are based on millions of data points that are stored and retrieved based on the designated task. The “intelligence” part comes in with the application of these data points to resolve specific objectives but also to create systematic, data-driven business solutions.

Undoubtedly, the value of data and analytics is insurmountable for planning, decision making, and for achieving organizational success. Platforms like Xina provide a great example of how rich customer service data can be key to achieving objectives related to customer service and product quality, sales, operations, and much more.

Overall, AI is becoming a must in the business world today. Needless to say, companies across the MENA region that are competing for profitability and growth would highly benefit from Arabic AI tools that are designed to increase their efficiency, productivity, and strategic decision making.


Click here to explore how Xina’s Technology is using Arabic Artificial Intelligence.